Arcudi is a brand that infuses humanity into exclusive single-vintage wine. You can’t sell $150 bottles of wine by “targeting consumers.” You need to find the soul. The humanity. First, of the man who makes it—the man who is literally the brand. That’s what we did for the winemaker behind the brand to bring his dream to reality. Through every aspect of branding, messaging, and design, we helped show what good wine made by good people is really worth.