ARCUDI WINES
ARCUDI WINES
ARCUDI WINES
VISUAL IDENTITY/
PACKAGING/
STATIONERY/
UX UI DESIGN/
MOTION
Print
Stationery and packaging included blind-embossed bottle labels, business cards and a custom shipping box.
Digital
Interactive website using a combination of photo and video masks that activate upon scroll.
Film
Documentary filmed on location in Napa Valley, featuring Tony Arcudi telling his story.
Arcudi a brand that infuses humanity into an exclusive single-vintage wine. You don’t sell $150 bottles of exclusive single-vintage wine by “targeting consumers.” You need to find the soul. The humanity. First, of the man who makes it—the man who is literally the brand. Then, finding a way to offer that humanity through every aspect of branding, messaging, and e-commerce.
CREDITS
Design Direction / Design: Don Wilmer
Design: Danielle Cerceo, Lily Novak
Film: Marc D'Agostino
Photography: Jon Pushnik