CORE. FIT. FUEL.
CORE. FIT. FUEL.
CORE. FIT. FUEL.
VISUAL IDENTITY/
STATIONERY/
UX UI DESIGN/
MERCH DESIGN
CORE is a modern, high-energy personal training brand built around strength, discipline, and transformation.
At the center of the identity is a distinctive logo where the C and O form an abstracted dumbbell, visually reinforcing the brand’s focus on functional strength and core stability. This subtle integration of equipment into the lettering creates a memorable mark that feels both athletic and refined.
The visual identity combines vibrant, energetic colors with bold, confident typography. The bright palette injects energy and movement into the brand, while the strong type communicates authority, power, and clarity. The brand includes striking black-and-white photography that highlights real effort, form, and determination. The contrast between the imagery and vivid color creates a dynamic visual system that feels modern and focused,
CREDITS
Design Direction / Design: Don Wilmer
Design: Shane Romeo