THE MODIFESTO

THE MODIFESTO
BRAND NARRATIVE/
PRINT DESIGN

Visual
The MODifesto is fully embossed. With each touch and turn of the page, the interplay of light and shadow reveal new information.

Tactile
As a piece of visual and tactile design, the pure white book encourages the eyes and hands to explore texture and light.

Ethos
The MODifesto speaks to MOD’s core values—an open letter about the culture of MOD and what drives the ethos behind the work MOD makes.

The MODifesto is the essence of MOD on paper, both a statement and an invitation. The culmination of 15 years of passion and design. Embodying the agency belief in communicating only what’s necessary and nothing more, the book contains no ink. As a declaration of intent, the words within speak to core values of curiosity, design, and searching for talent from all walks of life.